Last week, I was fortunate enough to be able to give a presentation on the subject of “Can you buy SEO-success? The most important differences between success and failure in the field”. I would like to make this presentation available to all here through the blog.

During my time as an independent SEO-consultant, I was able to follow the development of numerous websites over the years. On some of these projects I worked myself, while other projects were advised by outside agencies and/or inhouse-SEOs. Some companies managed to become the SEO-top dog in their segment. Other websites spend a lot of money on searchengineoptimization without being able to show a lot of success for it. What exactly makes the difference between success and failure?

Now, that I am no longer working as a SEO-consultant, I feel that I can openly talk about my experiences without losing my credibility because it might seem that all I am trying to do is “sell” my SEO-philosophy. I believe that there is a large misconception from many companies on the part of how the basics of SEO work. They will see SEO as a project instead of a process. It is vital though, that a company understands what exactly SEO is for them to “shop” around for the right agency/employee and come up with the correct SEO-strategy to become truly successful.

For this reason, it is a concern of mine to educate customers and correct false expectations they might hold. The British have a proverb that says: “If fools went not to market, bad ware would not be sold.” Maybe these slides will play their small part so that more enlightened customers will go to the “SEO-market”. Seeing how supply is generally known to conform to demand, this can only lead to an increase in quality for SEO-services.



Before we end this, I would like to give a big “Thank You” to the organizers of this new SEO-conference in Cologne. The organization of the SEO Day was perfect and it lines up seamlessly with the other major SEO-conferences. I am sure that, in the future, it will take up a sure spot in the annual SEO-calendar, especially since NRW deserves its own SEO-conference, being the largest state and all.