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Linksales – short-term success?

Due to the commotion about the “Blogroll” on the Washington Posts homepage, I took a look at the onlinepresence of German newspapers and was surprised how many, from an SEO-point-of-view, dirty methods were used there.

Die Zeit – Eagerly selling footerlinks to their “service- and advertisementpartners”. Many of them are definitely doorwaypages and some will even partially fulfill the criteria for “Bad Neighborhood”.
Die Welt – Besides the Pangora-price-comparison (duplicate-content-danger), it seems they fully rented out the subdomain versicherungen.welt.de (insurance). The insurer-comparisons that are hosted there seem to only have one goal, to use the strength of the subdomain.
Handelsblatt – Here we also have links that are noted with an “advertisement” tag, which no one would put there on their own accord without a trackinglink or at least as nofollow.
Netzeitung – Here we get direct links to microsites/doorwaypages, which are obviously only there to reach a good searchengine-rank, that are placed on the maindomain and are linked from the startpage.

Those only were the first four sites that popped into my mind. Why do sites like that do something like this? With the help of their name and good content they worked up great many backlinks and a good ranking and now they are jeopardizing all this for a few Euros in profit through linkrentals. It seems that those responsible for those projects should take a closer look at Google's Guidelines for WebmastersGoogle's Guidelines for Webmasters.