The most annoying SEO-rumors

Johannes Beus
In a business where allocatable facts are more scarce than PageRank-exports, it is natural that rumors in forums and blogs are sprouting especially well. The following is a compilation of the most annoying SEO-rumors and wisdoms.

Google has technical problems
This has been a rumor-evergreen for years. Once a few inconsequential sites get kicked out of the index or a few datacenters get new equipment there are always those who are invoking the data-MCA at Google. This wisdom is also readily used in connection with the notion of “rollback”. It seems that someone read a beginners-article on transactions and since rollback sounds so nicely technical, Google will – when the two or three nerds from the development team messe up their improvements to the productivity-system – bring in a CD/disc backup from time to time.

the SERPS are going from bad to worse
You will often hear that the index is only filled with spam by the people whose sites are not listed in the topsites anymore, especially when rankingfactors are recalculated or changes in the algorithm are implemented. From an impartial point of view you will see that the the quality of the SERPS is better than ever before.

PageRank
The faith in the PageRank as a panacea for Google is simply impervious to insight. People are diligent at work looking for “PR-links” to trade and buy; they will implement abstruse PageRank-display-buttons en masse and will feverishly look forward to the export of current PageRank-data to the Toolbarservers months in advance – just so the linktradegame can start all over or the existing trades can be renegotiated. PageRank may be a rankingfactor – but it is only one of many. The energy that is often being invested in actions surrounding the PageRank could show much better results if it was spend on other areas that needed improvement.
Johannes Beus - on Wed (04/04/2007) at 11:15 AM

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