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Free the content!

The New York Times announced that they will end their subscription model, which was priced at around $50 a year or $7,95 per month and to, henceforth, make their whole content accessible free of charge. You should not think for one minute that the New York Times is only filled with philanthropists who only have the Internetsurfer's luck in mind, you can be assured that instead they are filled with brutally calculating controllers who know how to mass the publishing houses wealth. It has been just these people who calculated that it is lucrative to forgo the 227.000 paying members – which brings about 10 million dollars a year into the houses coffers – and rather bet on the monetizing through advertisement. Vivian L. Schiller, the sites project manager, said that the projections that were conducted a few years ago did not include the explosion in searchengine traffic that has transpired in the last few month.

This is a substantial step – not only because of the volume of high quality content that is now freely available but also because it will hopefully be a sign for other publishing-houses and content-holders. If I only think about the huge amounts of great content that is, until now, confined behind the doors or rather credit-card-readers of a multitude of different companies, as a searchengineoptimizer I start to feel all warm and fuzzy inside at the thought of having these contents at anyones disposal free of charge. I believe that other sites will follow this example in the future – which will surely be beneficial for both the quality of the searchengines as well as the bank accounts of the content-holders. Having said this the only thing that is left to say is: free the content!

PS: Gulli is offering 8,5 TB of marvelous content with an unclear family background on Ebay at the moment, maybe one of our readers will find this enticing.