The fair-tale of topic-relevancy

Johannes Beus
There are many blogpostings on the topic of link-assessment and many “experts”, who have their profound forum-opinions about everything, who have become numerous by now. If you ask any one of them about what was actually most important for links, you will hear one thing most of the time: topic-relevancy. This opinion is nice, solid and most can agree on it, so there is not much to say against it. After all, this sound quite logical – links of sites which have the same or similar topics should be far more important than links that are completely off-topic.

The only problem with all of this is that the Google-SERPs do not work this way at the moment. We are left to guessing why Google has not implemented this yet. Maybe the semantic, which is necessary for deciding which topic a site has, is not progressed far enough or would just be too slow for the billions of websites in the Googleindex. It could also be the case that Google is so happy with the quality of the current index that they decided to wait for Yahoo and Microsoft to catch up a little to implement such novelties.

Please do not get me wrong: topic-relevancy for links will become important in the future and everyone who does not heed links of relevant topics in future projects, today, will have invested their time inapt – even though I am unable to make out a significant impact of this in the current ranking. Still not convinced? Take a look at the backlinks for the first ten pages for the keyword “Suchmaschinenoptimierung” or any other, strongly contested commercial topic – would all these pages still be there if topic-relevancy between those linking and those sites being linked to would be important?
Johannes Beus - on Mon (11/05/2007) at 14:59 PM

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