Johannes Beus
In the past you were able to look at the SEO- and searchengine-development in the USA in peace. You had between 6 to 18 month to come up with a fitting solution before the development crossed the Atlantic into Germany. A while ago Google noticed however that the non-English searchindexes had considerable problems with quality (I can still remember the age of the pseudosearchengines) and started to form teams that would engage these problems. While the German index surely had a pioneering role in this, now there are quality inspectors for nearly all important languages. The considerable change in time between the prompt from the USA and the corresponding activity in the German index could be seen a few month ago with the linksale situation: on October 9th the first reports of depressed PageRank-bars surfaced in the USA and only 2 weeks later the same was the case for Germany and Europe.
The time, in which you could casually react to the developments, has been over ever since that point in time. The speed for searchengine-optimization has also been raised considerably in the German index. All of those who are still hoarding “SEO-skeletons” from time immemorial in their basement should start to clean up thoroughly now, at the latest. SEOs in Germany will have to work more prudent in the future: act, don't react. Why am I writing this just now? Well, it has been pretty much exactly three month since it was the linksellers turn ...
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