Once again about the emergence of SEO-rumors

In the beginning of the month I already broached the emergence of SEO-rumors and indicated how it is possible, through false and sparse translations of blogpostings, that Google suddenly has a new algorithm which now assesses currentness instead of backlinks. At least if you believe the computerweek more than the actual Google results. Last Saturday I had the c't in the mail, which is, after all, a computer-magazine that is recognized to some degree. In it, Frank Puscher wrote a few pages about SEO and SEM, much of it correct, a bit of it obscure and sadly also a few assertions that were wrong, while at the same time being pretty decent for a printed article on this topic. The following text made me a little perplexed:

Google is permanently changing the weight of the different ranking factors. Since there is nearly no documentation on this issue, the searchengine optimizer has to stay up-to-date and gather their own know-how. Would you have known that at the moment Google thinks the H1 header size less relevant than the smaller formatting H2? Searchengine-optimization is no exact science says Koch (Marcus Koch, CEO of Suchtreffer AG –Johannes): “The work with Google is based on trial and error, especially for SEO.”

I can dimly recall putting some thought into the possibility of headlines being assessed about a year ago. Added to this was a terribly long disclaimer that these thoughts were based on pseudo-scientific principles so that everyone could decide for themselves and that tomorrow the whole thing could already have changed. Now, about a year later, these thoughts seem to have found their admission into the “SEO-common knowledge”. Lets just hope that its inhabitation there will not take on the same lifespan as the optimization on the basis of metatags.

Johannes Beus - on Tue (01/22/2008) at 10:36 AM

Comments closed

This posting is older than 30 days and therefore closed for new comments.