Visibility of German projects in the Googleindex

Johannes Beus
Besides the “IndexWatch” service, where we document the daily change for 1.000 German keywords and can therefore give a clue to whether Google is making changes or if its just the Everflux at work, we regularly look at more comprehensive keyword-lists with the corresponding searchresults. Through those data and some consideration we calculate a “visibilityindex” for domains or web-projects. This index shows how well positioned a domain is throughout the entire Googleindex. Here the expected trafficvolume of the keywords, the positioning of the domains and other factors are calculated in a (hopefully) meaningful way. Here is a list with the fifty best-positioned projects in the German index:

#DomainVisibility
1wikipedia.org3102,03
2ebay.de1744,00
3amazon.de1290,92
4ciao.de1064,36
5yatego.com763,10
6preisroboter.de708,28
7idealo.de635,47
8ebay.at480,53
9wer-weiss-was.de464,97
10kijiji.de388,47
11dhd24.com375,79
12dooyoo.de356,23
13meinestadt.de310,50
14cylex.de296,07
15google.com280,00
16yahoo.com273,04
17testberichte.de207,88
18chip.de204,54
19mercateo.com202,94
20immowelt.de194,35
21hotfrog.de190,43
22focus.de168,64
23mister-wong.de156,63
24immobilienscout24.de153,55
25chefkoch.de153,07
26expedia.de152,92
27markt.de145,81
28heise.de143,12
29wlw.de140,83
30quoka.de140,63
31shopping.com135,71
32gofeminin.de131,26
33pcwelt.de129,33
34gigajob.com127,66
35yopi.de126,38
36spiegel.de124,93
37preissuchmaschine.de124,92
38guenstiger.de124,13
39ebay.ch123,88
40vivastreet.de110,52
41shopzilla.de110,43
42motor-talk.de108,08
43geizkragen.de103,88
44lycos.de103,38
45kleinanzeigen-landesweit.de102,58
46bizrate.de100,70
47holidaycheck.de91,79
48opodo.de88,15
49hood.de87,41
50weltweit-urlaub.de85,07

As expected, Wikipedia has taken the first spot by a long way. The others on the podium are Ebay and Amazon. At present, Ebay incidentally has 287 (!) subdomains in the index. A few more references to the list: While the number of keywords is already quite big, it is, of course, finite. As a result we have a strong underrepresentation of sites that generate their users very strongly from the long-tail-region. It is also the case that the list of keywords has a presumable tendency towards search terms that can be monetized well. This leads to the point that sites with a strong focus there also reach a better value than, for example, sites belonging to universities.
Johannes Beus - on Sat (02/02/2008) at 20:18 PM

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