Be it the Soccer Euro-championship, the spacial distance to the German speaking SEO-scene or just the great view from my window. Either way, for days now I have not been able to make out a topic that would value its own posting – so I took a few talking points and bundled them.

Google is afraid – it should be common knowledge that the last few month has seen quite a few executives break away from Google. A classical defensive behavior that one would rather have expected from “ordinary” company's can now also be seen at Google: they are trying to keep tight wraps on those names. A comparison of Google's management-information against a version in Google's cache (this does not lack a certain amount of irony) shows that Google started to be a lot more reserved with giving out information about their own structures. This does not equate to Google's own creed of "organize all the worlds information and make it accessible" ...

the head of Sueddeutsche.de is sad – Sueddeutsche.de's editor in chief, Hans-Jürgen Jakobs, demands SEO-conventions against manipulation. He is not really being altruistic, it just seems that he is not very happy that other publications are more successful than himself in positioning their content on Google. Maybe the Sueddeutsche.de should take care of their own page (a few month ago I wrote something about this and when I take a look at the sites structure I can see a few areas of optimization) before they start lashing out politically against their competitors in an interview.

Update: SEO-cheatsheet – SEO-institution Stefan Fischerländer put together a clean, two page SEO-cheatsheet in which he summarizes the most important basics for searchengine optimization. While the best known SEO-tutorials, like the ones made by Thomas, Jojo or myself, are rather lengthy, this one can be recommended to people who encounter SEO only on the side and who can use these compact tips to avoid classical rookie mistakes.

Thanks for to information on Google's hide and seek go to Martin, and for the link to the Sueddeutsche.de's mud-slinging go to Stefan.