Is Brockhaus gaining insight?

Johannes Beus
In the beginning of this year the Brockhaus publishing house announced that they will stop selling their content in written form due to falling profits from the sale of their written media. Instead they plan on providing a “encyclopedia-portal” financed through advertisement. By this time of the year they have distanced themselves from the abolishment of the book sales – and as it seems also from their online portal. While in February they had estimated the online content to go live in “a few weeks”, now the status has changed to an “indefinite point in time”.

In the half a year between those two events a lot has happened: Wikipedia.org has, again, gained further reach and improved their image while Google started their Knol project which has similar goals – only the people at Brockhaus, despite their heavy losses, seem blind to the fact that the online strategy they sported the last few years will end in a virtual wall. This is quite astonishing seeing that I was able to watch Brockhaus drastically gain visibility in the Googleindex with “meyers.de”.

Just how did I come up with this topic? I heard a segment on the radio this morning about the Brockhaus founder, Friedrich Arnold Brockhaus. Lucky for him that he does not have to experience the current management.
Johannes Beus - on Wed (08/20/2008) at 17:46 PM

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