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Microsoft buys Ciao

Something is happening in the German Internet-market. Microsoft has announced that they want to purchase the opinion- and price-comparison portal “Ciao”for roughly 468 Million US-dollar (329 Million Euro). Ciao.de is one of the strongest domains in the German SERPs (in my ranking they are at rank 5, just behind ebay.de but in front of yahoo.com) and they rank extremely well for many diverse keywords.

Google's reaction to this deal will be interesting – Ciao has, after all, up to now lived mostly off of Google-traffic. When I think back a few years and remember how Kelkoo fared in the Googleindex after Yahoo their acquired them, then I wish Ciao either more luck or a strong gain in Live.com market-share.