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IndexWatch 11/2008

Now that the lousily cold and, even for Bonn, snowy November is over, it is time for latest IndexWatch-numbers. As a reminder: each month, with the aid of the numbers from the SISTRIX Toolbox, I compile a list with winners and losers in the Googleindex. Older postings can be found through the tag. First the winners:

Winners

#	Domain	Change
1	hotelkatalog24.de	+1.561,0%
2	imdb.de	+1.165,5%
3	edelight.de	+132,4%
4	linkarena.com	+87,6%
5	dawanda.com	+81,2%
6	buchfreund.de	+75,8%
7	verivox.de	+71,0%
8	softguide.de	+69,1%
9	acont.de	+64,5%
10	shortview.de	+63,6%
11	drweb.de	+60,5%
12	favoriten.de	+58,9%
13	medikamente-preiswert-bestellen.de	+54,4%
14	abconline.de	+53,5%
15	auvito.de	+51,7%

In November, after a prolonged phase of weakness, hotelkatalog24.de has returned to the level that the domain had until the end of June of this year. The prolonged sitting out seems to have paid off in this case. Imdb.de is noticeably profiting from the fact that IMDB(which by now (thanks, Jojo) belongs to Amazon for 10 years already) is now showing the German content on the .de-domain and is also linking to it accordingly. I am positive that, in this case, we will see further improvements in the future. At dawanda.com we have a nice organic growth for month now which seems to have noticeably gained momentum in November.

Losers

#	Domain	Change
1	automarkt-gebrauchtwagen.com	-98,1%
2	swoodoo.de	-95,1%
3	tripple.net	-94,2%
4	openphrases.com	-92,5%
5		-83,0%
6	tipp24.de	-80,7%
7	cosmoty.de	-60,0%
8	evendi.de	-54,4%
9	crazylifeblog.de	-50,0%
10	gmx.de	-44,3%
11	top-dsl.com	-44,0%
12	branchen-info.net	-42,1%
13	koeln.de	-41,6%
14	freepatentsonline.com	-35,4%
15	linx.de	-33,1%

On the losing side we have quite a few “classic” SEO-projects this month. I would like to use automarkt-gebrauchtwagen.com (what a domain) as a model and retrace their crash. Up until the week of 11.17, the domain ranked for a number of thematically interesting keywords in the top-10: Gebrauchtwagen (pre-owned car), Automarkt (car marketplace), Autokauf (car purchase) and so on, which should have led them to pick up quite a bit of interesting (=lucrative) traffic. During the week of 11.17 to 24.11 this was all over with. In a blog posting a few days ago I have shown how the arrangement of keywordpositions can be a decent indicator for a Problem with Google and this domain shows a similar picture. While before, about 30% of all keywords for this domain were on the first SERP, after this date, nearly none of them are there anymore. It gets interesting if we ask for the reason behind this: since this site is not crazily extensive and since, on first sight, I was unable to make out any serious OnPage-mistakes which could justify such a penalty, I took a look at the backlinks and that is when I came upon a multitude of links that were placed as counter on foreign sites (example 1, example 2, example 3). In their Webmaster-blog, Google already warned about exactly this constellation a few month ago and now it seems as if they started to follow up on that.