Mistakes in eMail-marketing

Johannes Beus
Nico Zorn has an article on the most common mistakes made in eMail-marketing on his recommendable eMail-Marketing Blog:

1. The Newsletter is not personalized and individualized
2. The subject line is not being optimally used
3. The Newsletter is send out from a cryptic email-address
4. The Newsletter only contains advertising
5. The sign-in form is “hidden”
6. The Newsletter is not optimally designed
7. The call-to-buy is missing

You can download the extensive article here. (PDF, 77Kb)

source: eMail-Marketing Blog

Johannes Beus

 Johannes Beus, Founder and CEO of SISTRIX, has been interested in the optimisation of websites for searchengines since 2001. In 2003 he started to regularly publish summaries of his evaluations and share his thoughts on the SEO-sector on one of the oldest German SEO-blogs.
Johannes Beus - on Thu (12/04/2003) at 11:06 AM