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IndexWatch 12/2008

While I am in the deep south of the USA, emulating Hemingway, while not literary though in other regards, I got my hands on the IndexWatch-data for December of 2008. Additionally to these, I am also already in possession of the raw data for the whole year – it is looking quite interesting, though I do want to explain the reasons behind some of the cases and it will be mid-January until I get around to that. Here we have the winners of 12/2008:

Winners

#	Domain	Change
1	xxxxxxx-xxxxx.de	+284,6%
2	juris.de	+210,5%
3	bonprix.de	+110,5%
4	imdb.de	+103,6%
5	trivago.de	+66,7%
6	123people.at	+58,4%
7	computerwoche.de	+57,7%
8	wapedia.mobi	+31,1%
9	meyers.de	+31,0%
10	versicherung.net	+30,1%
11	suite101.de	+29,6%
12	dailymotion.com	+29,6%
13	robotinho.de	+29,1%
14	whoswho.de	+28,6%
15	schuelervz.net	+27,1%

Juris.de has, once again, bested Gesetze-im-Internet.de in their “duplicate-content-battle”. This is going back and forth all year (see the visibilityindex) and shows that, in principle, Google's controversial Statement (“DC is not harmful”) is correct in some cases – there are still enough cases where I am rather sure that the reason for rankingproblems is duplicate-content or mechanisms that are caused thereby. Bonprix seems to have escaped a penalty: if we take a look at the distribution of positions for found keywords for this domain, we notice that it proceeded from a pattern similar to those I already wrote about in this blogposting, to a much more “healthy” distribution (before, currently).

Losers

#	Domain	Change
1	single-kontaktanzeigen.org	-99,6%
2	heinzebauoffice.de	-99,1%
3	scouty.de	-98,9%
4	zoozle.net	-90,1%
5	inkpool.de	-60,4%
6	gesetze-im-internet.de	-51,2%
7	edelight.de	-45,7%
8	wordpress.com	-44,3%
9	audi.de	-42,5%
10	markt.de	-40,9%
11	jurablogs.com	-38,8%
12	trustedshops.de	-36,4%
13	shortview.de	-30,2%
14	weltbild.de	-28,3%
15	staedte-info.net	-28,2%

Audi.de has finished its relaunch and, by doing so, lost a whole lot of nice positions for keywords where the searcher was primarily expecting informations from Audi themselves. There are rumors that, by now, a relaunch that goes this way is called the “Yigg-case”; it will be interesting to see if the domain is able to catch itself or if the Flash-overkill will block the searchers so successfully that in the future, other domains will profit from the users.