Search Engines & SEO Blog
IndexWatch 12/2008Johannes Beus
While I am in the deep south of the USA, emulating Hemingway, while not literary though in other regards, I got my hands on the IndexWatch-data for December of 2008. Additionally to these, I am also already in possession of the raw data for the whole year – it is looking quite interesting, though I do want to explain the reasons behind some of the cases and it will be mid-January until I get around to that. Here we have the winners of 12/2008:Winners
Juris.de has, once again, bested Gesetze-im-Internet.de in their “duplicate-content-battle”. This is going back and forth all year (see the visibilityindex) and shows that, in principle, Google's controversial Statement (“DC is not harmful”) is correct in some cases – there are still enough cases where I am rather sure that the reason for rankingproblems is duplicate-content or mechanisms that are caused thereby. Bonprix seems to have escaped a penalty: if we take a look at the distribution of positions for found keywords for this domain, we notice that it proceeded from a pattern similar to those I already wrote about in this blogposting, to a much more “healthy” distribution (before, currently). Losers
Audi.de has finished its relaunch and, by doing so, lost a whole lot of nice positions for keywords where the searcher was primarily expecting informations from Audi themselves. There are rumors that, by now, a relaunch that goes this way is called the “Yigg-case”; it will be interesting to see if the domain is able to catch itself or if the Flash-overkill will block the searchers so successfully that in the future, other domains will profit from the users.
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