2009 – what can we expect?

Johannes Beus
Seeing that in the beginning of last year, I have already dared submit a prediction for possible developments; it is now already a tradition and naturally I will do the same for 2009.

SEO will become more sophisticated
You could write this in every prediction for the last five years – this time I added it for a different reason as before: I believe that SEO is not becoming harder because the searchengines Google keeps refining their algorithms but because the competition is becoming stronger. I believe that this will be especially exciting in the area of linkbuilding and I am curious if and how Google will intervene. I can also imagine that SEO will progressively climb in the management hierarchy and that – be it due to faulty or no consultation whatsoever, pricey – for outsiders entertaining – mistakes will be made.

SEO will grow more quickly
By now, any crummy, patched-up businessplan lists searchengineoptimization as a trafficsource and since many large companies realized last year that (inhouse) SEO-work pays off, this year a majority of small to medium sized companies will follow suit. Having the limits of SEM-expenses for many business models clearly visible and seeing that the economy is also not looking too bright,
I think that the huge amount of educational work that has been done on the subject of SEO in the recent years will pay off now.

SEO will become boring
There is no real competitor for Google, Yahoo and Microsoft are loosing market shares rather than gaining them and I doubt that 2009 will be the year of a new searchengine. This means that the general conditions will stay the way they are; this year SEO will rather see the realization of established and familiar strategies rather than the invention of new ideas.

Mediadonis has more predictions (even though personally, I do not think that Google will get rid of the PageRank in the toolbar as long as the name giver still sits on the throne).
Johannes Beus - on Fri (01/02/2009) at 22:28 PM

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