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Universal Search – Part III

The first part of the series on Universal Search was about how often this integration can already be found in the SERPs. The second part deals with the division into the different types and now, in the third part, I want to single out a few types and give some detailed statistics on them.

Productsearch

Lets start with the Google productsearch, formerly known by the name of Google Base. Merchants can upload their products including descriptions, prices and other data and Google will use that heap of data to try its hand as price-searchengine. While I am anything but satisfied with the quality of the results, Google seems to think differently and is, by now, superimposing them into relevant keywords rather often – they can even be found in SERPs like “iphone”. Lets start out with the number of different merchants (i.e. domains) that I was able to find in the Google productsearch-integration over the last 14 weeks:


During this timeframe, the amount grew by about 1.500. When we look further back into the past, this trend continues. The amount of competitors is continuously getting bigger. I am curious to see if Google can manage to translate this into quality. The next evaluation is the one for the “top-domains”, meaning those merchants that are linked most often in the Google productsearch:


Surprisingly, this list shows rather few “real” merchants. The ones that are ranking rather well in Google's productsearch at the moment are the marketplaces and middlemen. Let us observe how this will play out, since this should not really be in Google's intentions. When I looked at the progress of “marketshares” for the top-domains for the last few weeks, I noticed something very interesting:


I might not have a clue why ebay.de has lost out so extremely last week, but if the term has not been taken yet, I would like to request a patent for the title of “Universal Search Penalty” ;-)

Videos

Now on to the videos. The amount of different sources in this case is noticeably less, which means it does not really make sense to put up a diagram showing the growth of the number sources. All in all I can count about 500 domains whose videos are being integrated with Universal Search and maybe 10 of those are playing a noteworthy role. You should be able to guess which site is integrated especially often: YouTube. Here we have the distribution of all noteworthy players:


If we combine YouTube and Google Video, we get Google occupying more than 80 percent of the places in the video-part of the Universal Search by themselves – not much diversity. For the sake of completeness, here the first domains from the “Grey part of the pie”:


The next part of this series on Universal Search will be about the other types of content that are being integrated.