Search Engines & SEO Blog
Does Google favor Keyword-domains?Johannes Beus
The last few days and weeks have seen multiple discussions and assumptions on keyword-domains, which are domains that are nothing more than the actual keyword. The BoeseSeo has shown a few (anonymous) examples for the successful ranking of keyword-domains and many domainers are hoping that they can make big bucks with this, because many of them did not do well with the short de-domains.I also had the feeling that Google is pushing keyword-domains towards the front again, too, but I also wanted to have some hard data on this, seeing how a subjective feeling can often be misleading when it comes to SEO. So I pushed our data through some analyses, which brought me to the following result:  The above diagram shows the percentage of keyword-domains that show up in Googles Top-10 since the beginning of the year. The analysis was done on about 25.000 rather strong keywords – meaning “used cars” instead of “VW Beetle used cars in Hersewinkel”. Only those domains that contained the exact searchquery were considered keyword-domains. It can easily be seen, how Google changed some of their quantifiers in the middle of June. While it shows us more prominently with the com-domains, the net-change for Com- Net- and Org-domains is about the same. Seeing how such changes become more vivid when shown as individual examples, here we have some keywords that had a keyword-domain enter the Top-10 on 06.22:
Before you run out to register voluminous amounts of keyword-domains with exotic endings, please take a look at the following diagram:  What has been mentioned above seems to be true only for .com, .net and .org domains – all other top-level-domains are not affected by this change and as we can see in the first diagram, this includes .de domains, too.
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