Keyword-Domains: one-word or hyphenated?

Johannes Beus
On the last post on the topic of Keyword-Domains, there were some further inquiries in the comments-section. Most of them had to do with keywords that had blanks in them and how the responding keyword-domains should look like. An example for this would be “direct credit” and whether it should rather be written as directcredit.org or direct-credit.org?

To answer this, I went through some more data. The diagram below refers to about 25.000 rather strong keywords that include a space. Examples are “mallorca mietwagen”, “arbeits argentur” as well as “kredit rechner”. The evaluation criteria was whether a .com, .net or .org-domain had a keyword-domain in the top10 that was either separated by a hyphen or written as one word instead:

center>Keyword-Domains: Zusammengeschrieben oder mit Bindestrich?
We can clearly see that only those domains in which both keyword-parts were combined received the boost. This is bolstering my suspicion that Google was not trying to better rank keyword-domains in this algorithm-update but rather tried to get brandname-domains further up in the rankings. It seems that this is not an easy task, which also lets domains profit, that could not necessarily be considered “brands” in a sense.
Johannes Beus - on Thu (10/29/2009) at 13:03 PM

Add Comment

more
This posting is older than 30 days and therefore closed for new comments.