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The Caffeine has landed (?)

The German SERPs are growing uneasy. This does not only show up in the major site-result changes, but also through other indicators like our set of 1.000 keywords that get updated daily, which started to show strong fluctuations today. A few minutes ago, I was able to see these new features and results for the first time live and I am assuming that this is “Caffeine”. At last weeks Campixx I was mostly stumbling around in the dark and had to speculate on the changes with the help of some assumptions, now it seems, we are looking at the real deal:



It seems that Google build a real-time search, which packs a number of different sources into an index and then runs some new ranking-factors on this index as well as an analysis of the freshness of the results to show the “best, freshest hits”. The above screenshot, for example, shows Twitter, Google-News and the normal Google-index – though I am sure, that Google has also incorporated other streams and is going to increase the amount of sources they use in the future, too. These changes are much to fundamental to simply be one of Google's many tests. At the moment, this feature is hiding behind the menu-item “Latest”, which you can get to when you click on “Show options...”. It will be interesting to try and figure out the changes and backgrounds to these new capatilities in the month to come. Personally, I am quite curious.

[Update] Google has also published a blogpost (English / German) on the subject of real-time-search. I find the following especially interesting:

Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day.

Especially this faster processing of new informations should be the core of Caffeine.