Search Engines & SEO Blog
IndexWatch 03/2010Johannes Beus
Another month has gone bye, Easter is right in around the corner and we have the IndexWatch-numbers for last month right here. The following are, as usual, based on the SISTRIX VisibilityIndex and show the winners and losers within the Google-Index. Also as usual, we start with the winning side:Winners
“Google has no problem with duplicate content” - and who do we have on top of this month list? Adobe managed to inject their whole website into the Googleindex through their server IP-address. The irritating part is that the content also started ranking for the IP-address which seems to hurt the actual domain adobe.com. This becomes quite apparent, when we compare the top-10 for the keyword “photoshop” between this week und the week before: adobe.com fell from spot 1 to 4, with a page taking the top spot which redirects to the Adobe-landingpage. It seems that they managed to get rid of the problem as Adobe.com ranks “correctly” again and the IP-address is nowhere to be seen anymore. This begs the question though, if this would have worked out so smoothly for smaller domains that are notably weaker, too? With the two entries of suchspanie.de and ibud.de, we have two pseudo-searchengines who are the first in a long, long time, who managed to get into the index. This is a problem that Google essentially contained 4 to 5 years ago and it is surprising that those two managed to get through. It did not take long for Google to take action though and so they kicked both domains out of the index – a penalty that is not seen often anymore, nowadays. Losers
This months losers also have some interesting tenants: Citibank changed its name to Targobank and therefore switched domains. Though it seems that not all rankings managed to migrate with the domain, which leaves targobank.de with only half the visibility that Citibank.de had. Similarities can be seen at Tomshardware: their move from .com to .de nearly halved their visibility within Google. We will see if the lack in trust that these new domains have will disappear in the next few weeks... With Neww.org we have a Social-Bookmarking-Project that (once again) fell apart. This is also not very surprising, if we take a look at the keyword-areas that they drew their traffic from. The “trends”-subdomain from Abakus also managed to catch a penalty between the SEMSEO and the Campixx. Surprising? Not really. With Twenga we have one of the larger competitors in the price-comparison secotor that got hit with a penalty. I was under the impression, that they managed to do a lot of things correctly in the last few years but it seems that that was not enough. In the VisibilityIndex they plunged from 73 down to 14. The results of such a penalty can be nicely seen if you take a look at the ranking-distribution before und after the penalty. Another interesting entry is Qype.com – but there is so much to write about on this one, that I will make it the subject of its own article in the next few days.
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