IndexWatch 07/2010

Johannes Beus
The next productive month is through and it's about time to take a look at the winners and losers of Google's index. As usual, I put together a list of 15 domains for both categories, based on the SISTRIX VisibilityIndex and give some insight into the more interesting positions. We start out with last month's winners:


This month we have a number of domains that managed to rid themselves of a penalty (monstersandcritics.de and spruechetante.de for example), as well as a few domains that managed to garner a lot of visibility in the German SERPs within a short period of time. Cyberport.de for example managed to double their VisibilityIndex score within the past two weeks and afterbuy.de shows a similar jump. If we take a look at the later domain and break it down by hostnames, we can see that, for the past two weeks, Google seems to put more trust into the domain as a whole and therefore ranks all the sites accordingly. We can also see this when we take a look at the ranking-distribution: ever since 07.26. there are notably more keywords present on pages 1 through 3.

Commerzbank's private-customer page profited from being redirected to from the Dresdner-Bank page, Google.at has (once again) won the duplicate-content-fight for the category “translations” against Google.de and Google.ch. Congratulations.


On the losing end, we have a mixed bag of penalties, domain-moves and other problems. Wedding.de has been redirected to a new portal, but was unable to prove to Google that the new domain is as valuable as the old one – about 50% of the former visibility is still missing. While Flyamo.de got away with a warning shot a few weeks ago, they've now managed to catch a full blown penalty: next to no keyword can be found anywhere before position 90.

FHM decided to get rid of their website and only use the Facebook fanpage from now on. This shows in the old domains' visibility – in next to no time, it went from a value between 3 and 4 back to 0. When you take a look at the Facebook fanpage on the other hand, you will notice that – at least from a SEO-point-of-view – this was not such a lucky pick. The visibility is around 1,3.
Johannes Beus - on Fri (08/06/2010) at 11:04 AM

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