Today, we present to you the newest IndexWatch-Numbers, at the start of this SEO-Event filled September. These are, as usual, based on the VisibilityIndex and show the winners and losers in the Googleindex for the previous month. Let me introduce last months winners:

Winners

#	Domain	Change
1	unternehmen-db.de	+3.550%
2	meldebox.de	+880%
3	start.de	+539%
4	prisma-online.de	+501%
5	scinexx.de	+246%
6	strato.de	+213%
7	hamburg-magazin.de	+211%
8	billiger.de	+193%
9	gutschein-codes.de	+154%
10	hochzeitsplaza.de	+130%
11	misterinfo.de	+130%
12	fruehbucherrabatt.net	+129%
13	deichmann.com	+98%
14	dating-vergleich.de	+83%
15	smava.de	+80%

Three rather new domains were able to harness large gains last month: unternehmen-db.de, gutschein-codes.de and hochzeitsplaza.de. Looking at the first one, I do not think that these gains will be for long: for one, the domain already showed strong fluctuations during the past weeks and additionally, Google would rather do business in that sector themselves. The coupon-site is unlikely to have it easy either, seeing how that sector shows some rather fierce competition, which are quick to rat out some not quite so natural links.

The development of billiger.de is quite interesting – over the last couple of years, the domain kept a rather low key and moved around between a value of 3 and 10. This has changed in the last couple of weeks, which saw their visibility skyrocket to more than thrice the value they had before. Sadly, I did not yet have the time to take a closer look at this phenomenon but it seems they found the right dial to fiddle with.

Another perfect example that duplicate content is still no problem and that Google will notice it perfectly show the domain pairs scinexx.de/g-o.de and deichmann.de/deichmann.com.

Losers

#	Domain	Change
1	g-o.de	-94%
2	nauticexpo.de	-93%
3	t35.com	-88%
4	deichmann.de	-83%
5	winhelpline.info	-82%
6	reise.de	-79%
7	avira.de	-71%
8	melsungen-online.de	-70%
9	connect.de	-59%
10	sun.com	-58%
11	magnus.de	-57%
12	pixmania.com	-54%
13	edelight.de	-52%
14	gq-magazin.de	-46%
15	kelkoo.de	-43%

Nauticexpo.de has managed to nearly get completely rid of their Google-visibility. While at the beginning of the month, the site had keywords like “schlauchboot” (rubber dinghy) or “segelboot” (sailboat) in the top-10, those rankings are nearly all gone now. Without having more information on this, I would guess that a failed relaunch would be the reason for this. Does anyone know more about that? Connect.de has also lost important rankings: for handy (cell phone) they went from position 7 down to 12 and for numerous cell-phone descriptions they tumbled from the first results page down to ranks below the 50s. They should also feel this in their incoming traffic.

Winhelpline.info seems to have fallen into a penalty. It is interesting that this had been the case once before at the beginning of 2008, but since then the domain had been a stable representative in Google. As far as Sun.com is concerned, many of the content has moved to their new owners (oracle.com) which accounts for the loss in visibility.