Since the introduction of the SISTRIX Toolbox, I have not written anything about new features and the state of development, so I would like to take the chance to give an update. From today on, the Toolbox-data will not be limited to Germany anymore. They are now also available for Great Britain, France, Spainund Italy. With this, we now cover the five most important European marketplaces and can therefore provide a unique summary of online-marketing-developments in Europe.

From now on, the VisibilityIndex is not only available for Germany, but also for the four new countries. The index-value is created in such a way that they are comparable between countries: a value of 10 will therefore correspond to the same visibility within the search-results for all countries. You can get a good idea of how this works with the values for Wikipedia, for example:



In Great Britain, the domain is represented even stronger than in the German index, Spain is at about the same level while it is not quite so prominently featured in both France and Italy. When you take a loot at the amount of articles in each of the country-specific versions of Wikipedia.org, you will notice them to have about the same ratio as this ranking. These values are also interesting when you base your comparison of similar sites on them, which offer local versions of the site. Here we have the VisibilityIndex of four well known price-comparison sites in one diagram:


Twenga shows a strong north-to-south gradient: while they're quite strong in France, Italy and Spain, they are not able to gain a foothold in either Germany nor Great Britain – as far as Great Britain is concerned though, it seems that price-comparison sites in general have a hard time in that specific index. The most successful price-comparison site in all of Europe at the moment is Ciao. Let's see how long it will stay this way after the purchase by Microsoft and their anti-trust complaint against Google. Besides the SEO-data we also have the SEM- and Universal-Search-Module available for use. The following evaluation shows the amount of SERPs with at least one Universal-Search-integration:



This shows that Google is putting even more importance into the Universal-Search-integration in Great Britain than they already do in Germany. Spain is at about the same level as Germany while both Italy and France get noticeably less Universal-Search results at the moment. In closing, I want to show a useful application of such data. This diagram shows the number of keywords with a picture-search integration on one axis and the amount of unique domains that can be found on the other axis. While Germany and Great Britain have a lot of unique domains that compete for the ranking, you see a lot less competition in Spain – where there are still more integrations overall. This means that if you specialize in picture-optimization, Spain might be a feasible market for you to look at. Details on how to use these new Toolbox-data-sets as well as some background-information can be found in the Changelog

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