How Google uses legal loopholes

Johannes Beus
Today finally saw the launch of the German version of Google Street View, after a month-long tug-of-war. A lot has been written about the advantages and disadvantages of this service and there has been even more discussions on the legality of this service. What I find interesting in Streen View is that it is a nice example of how Google uses legal loopholes. When our lawmakers put the “Freedom of Panorama” into the copyright law, I am sure not one of them ever thought that one day a monopolist from the USA would mount digital cameras onto cars and plan to take pictures of the whole world – they were concerned that you would not run into any problems when you took a picture of anything that could also be seen freely from the public streets. A similar approach can seen with Google's Booksearch: Google just started digitizing a huge mass of books and then later, will bother with making sure that there are laws governing the process. YouTube is another example of a service that would probably not have been such a huge success, if people would have only been allowed to upload their personal videos – today, the Film- and Music-industry has to somehow make arrangements with this power-player.

All these examples have in common that now, we have applications that, a few years ago, no one would have thought possible to even exist. The computing power of Google's and Facebook's server-farms is what makes many of these services even possible. When our minister for consumer protection Aigner deletes her Facebook-profile, then this might get her one or two notices in newspapers, which is certainly good publicity but fails to recognize the fact of the matter: Internet giants are driving lawmakers in front of them and they will only react years, if not decades, in the future. As a nerd that was computer-socialized in a time when Microsoft was the embodiment of evil, I view this anxiously. Back then, Microsoft might have had a monopoly – but they did not possess the amount of personal data that Google and Facebook hold today.

Johannes Beus

Johannes Beus, Founder and CEO of SISTRIX, has been interested in the optimisation of websites for searchengines since 2001. In 2003 he started to regularly publish summaries of his evaluations and share his thoughts on the SEO-sector on one of the oldest German SEO-blogs.
Johannes Beus - on Thu (11/18/2010) at 19:41 PM

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