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Are shortened URLs treated differently than other redirects?

 
 

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Abstract Abstract

Question: “Are shortened URLs treated differently than other redirects?”

Answer: If the URL-shortening service does a proper 301-redirect, then Google should find the destination URL without problems and should also flow PageRank as it does with any other 301-redirect.
0:00
Ok, we have a question from Brian in Atlanta, Georgia, who asks: “Does Google crawl and treat TinyURLs using a 301 redirect the same as other links?”.

0:10
Well let me take the mention of TinyURL.com and substitute URL-shorteners in general. And the answer is: whenever we crawl one of these links, if they do a 301, yes we do follow those and flow the PageRank just as we normally would with a 301 from any other site.

0:25
So, Danny Sullivan did a really great piece about URL-shortening services, where he took the top URL-shortening services like TinyURL.com, Bit.ly and sort of said: Ok, do they do a 301 redirect, or do they do some other sort of redirect.

0:38
And so, if a service does a 301 redirect, we should flow all the PageRank, just as we do with any other sort of 301 redirect. So URL-shortening services that do that correctly, we should be able to follow that and find the destination URL with no problem whatsoever.