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Can my blogroll affect my blog's reputation in Google?

 
 

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Abstract Abstract

Question: “Can my blogroll affect my blog's reputation in Google?”

Answer: Yes it can. As long as the links are editorial, real links there should be no problem though. The only problem comes from links to spammy or low-quality sites or from links that Google thinks were sold.
0:00
Remiz Rahnas from Kerala, India asks: “I keep a blogroll page with a link to all my friend's blogs on my blog. Will that affect my blog's reputation in Google? Recently my friend lost PR5 to 0 for such a page.”

0:13
Well, certainly who you link to can affect your reputation. So if you're linking to spammy sites, sites that we consider junky, scuzzy, spammy, whatever, that can affect your site's reputation. Certainly, if you're selling links within your blogroll, that can be very high-risk.

0:28
But just because your friend lost a PR5 to PR0, that doesn't necessarily mean that it was the blogroll, it doesn't necessarily mean that we though he was selling links. It could be a temporary thing with canonicalization.

0:40
So I wouldn't automatically assume that “Oh it was a blogroll that did it”. That said, if you do have a blogroll, it's better that it be editorial, real links, not links that you're secretly selling but you're calling a blogroll or something like that.

0:53
In general, blogrolls are great things to have. I have one on my blog, so don't be scared to have one but if you're linking to spammy stuff or things that you think are really kind of low quality, be aware that that can affect how we think of the quality of your website.