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Does anchor text carry through 301 redirects?

 
 

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Questions: “Does anchor text carry through all 301 redirects? Will there be a penalty for sites that do this as their sole way of link building?”

Answer: Google makes no promises, but anchor text should usually flow through a 301 redirect while it may not carry through all of them. Google reserves the right to also score redirects. If this is the sole way of link building it will be pretty conspicuous and Google might take a closer look at the site.
0:00
Mharris from New York asks: „Does anchor text carry through all 301 redirects? Will there be a penalty for sites that do this as their sole way of link building?“.

0:12
Typically anchor text does flow through a 301 redirect but we don't promise that that will always happen, so the question is does it carry though all? Not necessarily. We reserve the right to score not only links and how we determine the weights and the trust for links and also the trust that we have for redirects.

0:30
I can tell you that if your sole method of linkbuilding is trying to get 301 redirects, thats going to be pretty conspicuous because we have the, we log all of the redirects that we see just like we log all of the links that we see and so if all of your incoming anchor text is through 301 redirects, that's going to appear pretty strange. Especially because, you know, whenever we go looking through our tools that would be a pretty abnormal thing to do.

0:55
So, my advice is: make a great site that attracts links naturally because it's a fantastic resource and don't worry about “Oh, can I try to get some PageRank or some anchor text in some way that searchengines might not be able to catch or, you know, that other people might not be able to follow”. Because if you get that organic long term sort of links, the links that are given freely because you have a great resource, those are the links that typically last the best and have the most impact.