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Does Google Analytics work with Web 2.0 and social media?

 
 

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Abstract Abstract

Question: “Does Google Analytics have plans to start adding specific tools around Web 2.0 and social media?”

Answer: It should be possible since Google already provides Analytics solutions for Flash and AJAX. It might be some more work compared to a static HTML site but there should be ways to track events on a Web 2.0 site.
0:00
We have a question from Indianapolis, Indiana. Go Hoosiers! Benji says: “Does Google Analytics have plans to start adding specific tools around Web 2.0 or other social media websites?“.

0:14
Well Analytics is a tool for your website right. So the question is, “If I have a Web 2.0 website, can Google Analytics help me?” and I think the answer is “Yes” because, as I recall, and I'm not the expert on Google Analytics, – I love those guys but I don't talk to them that often – I think that we do provide Analytics solutions for Flash these days and also for AJAX.

0:36
So there are ways to track internal events on your page, there are hooks where you can say “OK, I got to that part of my HTML, fire off some sort of thing that Analytics can use.

0:45
So I'll have to double check and do a little research to verify that, but if you do have a rich website with all sorts of interesting things, I think you can still use Google Analytics for different events and track that. You have to do a little more work than if its just static HTML but you're already doing more work to make a really rich Web 2.0 experience anyways.

1:03
So I think it is possible. You just have to do some thought on: “what are the events that I want to track” and then “can I insert these hooks” to sort of track visitors as they go through the funnel and how they convert.