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Has Google changed the relevancy it awards to social media?

 
 

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Abstract Abstract

Question: “Has Google changed the relevancy it awards to Social Media sites?”

Answer: Google rolls out over three- or four-hundred changes per year and some of them might have changed how Social Media sites are rated but Google has never gone out with the decision to changing the relevancy of those sites alone. It comes mostly from reevaluations of how certain links are valued.
0:00
HandH in Chichester asks: „Has Google changed the relevancy it awards to Social Media sites in the last six months?“.

0:08
We tend not to think about like, “Oh, just links from social media sites” just like we tend not to think so much about “Oh, brands” or things like that. We tend to think about links, whether they're useful, whether they're not useful and so we'll use that as our litmus-test.

0:21
We try to give more credit or more trust to the links that we think are really valuable. So, for example, we roll out over three- or four-hundred changes per year. So I was in a meeting just before this one, where we were talking about a change that does slightly different weighting for how we do some types of links, some types of anchors.

0:40
And so, could that have an effect on social media sites? It could, but that wasn't the intent of it. So, have we made relevancy changes that would change how we do various social media links and how we might weight them in the last six month? Yeah we probably have but it hasn't been “Oh, lets change how we think about social media sites”.

0:58
Thats that when we said: “Put out a call for what people want to see the Webspam Team do in 2009?” I was surprised, like six different people, even in one day said ,“Oh, change how you weight social media links”.

1:11
So we're open to doing what we need to do to have the best search results and things that are really useful for users but at least so far, we haven't really gone after that as a dedicated project or anything like that.