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How are spam reports prioritized?

 
 

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Abstract Abstract

Question: “How are spam reports prioritized?”

Answer: One way is to look at the impact the report has on users. A site that will be seen by a large number of users will get checked out sooner than a site that hardly gets seen at all.
0:00
We have a good question from Neal M Hancock in Newcastle. Neal asks: “Is there a minimum number of spam complaints about a domain and/or SERP before Google reviews the complaint? Presumably you get thousands of complaints daily, are these sorted into any order to be reviewed? The most popular first, for example?”

0:20
We do order the complaints. Typically we think about “what's the impact on the user?” and so we definitely do say, if you have a spam complaint and it's about a site that a lot of users are going to see, that might get more attention than a site that always never gets seen.

0:37
So we do look at a ton of spam complaints, we do take action on a ton of spam complaints and we use the spam reports to also help prioritize the next wave or the next iteration of our algorithms and how should they tackle things.

0:50
But certainly, whenever we're looking at spam complaints that we're trying to take manual action on, we do try to think about: “Ok, how can we best use our resources” and one of the ways to do that is to look at the complaints about the sites that would most affect users. So that is one of the ways that we look at spam-complaints.