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Should I use nofollow in links to my disclaimer and privacy policy?

 
 

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Abstract Abstract

Question: “Should I use nofollow in links to my disclaimer etc. with internal PageRank in mind?”

Answer: you should nofollow those pages that you don't want to be in Google. Don't worry so much about sculpting and rather spend your time making great content which will attract links.

0:00
Ok, we have a question from Michel in the Netherlands, who asks: “Is it a good thing to put 'nofollow' in links to a disclaimer, privacy statement and other pages like that with the internal PageRank in mind? I hear different stories about this.”

0:15
Good question, the reason that I would use 'nofollow' is if you truly don't want a page indexed at all. So for example, a login page, Googlebot doesn't know how to log-in and that's not of any value for users to have. I can imagine that a disclaimer or a privacy statement could be kind of useful.

0:32
So you can put those links on, it's not like it's going to cause you a spam penalty but truthfully, I would tend to worry more about having enough good links because you have enough great content that you tend to get a lot of people linking to you and you tend to get a lot of good coverage in Google's index.

0:51
It's a second order effect at best. I really wouldn't spend a lot of time saying “Oh I'm gonna nofollow all my links to my stuff that I don't care about”. Typically you do better by maybe linking or not linking to stuff. Link to a privacy policy once but you don't have to link it on every page of your site for example, or something like that.

1:09
But really, I would only use it for the pages that you really don't want to be in Google at all. Don't worry so much about sculpting. That tends to take a lot more time and not really be as big a bang for your buck compared to just putting your efforts in on making great content that will attract links.