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What factors influence video results in Universal Search

 
 

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Abstract Abstract

Question: “What factors influence video results in Universal Search?”

Answer: The sort of factors that influence a video universal result are, in often cases, very similar to the sort of factors that influence websearch. Topicality, textual matches and page reputation play a role, for example.
0:00
We have a question from No Pork Pies in Brighton – maybe for the next grab-bag I'm going to have to require real names instead of handles and stuff: “What factors influence a video universal result in Google? I have the same video, one on You Tube with high views, comments and ratings, yet the other one with low views and no comments is the one that ranks – why is this?”

0:22
Well my first guess, without knowing any specifics, is that maybe this one got links from a very reputable site, so it has more PageRank.

0:30
We still do look at links, we still do look at PageRank whenever we're trying to rank things and so, if this is the one that happened to get written up in a very reputable sort of location, then it could be that this one has more PageRank and that's why it outranks it.

0:44
It's strange, because if this one has high views and comments and ratings, then it's getting word of mouth from somewhere but maybe there was a really good link that came to this site and this one doesn't have as many links or something like that.

1:00
The sort of factors that influence a video universal result are, in often cases, very similar to the sort of factors that influence websearch. So we look at how well we think a particular result will match in terms of topicality or the textual sort of matches and then we also have to have some idea about the reputation of a page and things like links can play into that, for example.