Wikipedia – the UberSEO?

Johannes Beus
The web statisticians at Hitwise have published number that prove that the traffic that Wikipedia receives from Google has grown by 166 percent within the last year. Google Image Search and MySpace, both owned by Google, are the only two sites that receive more indextraffic. Google's share of the trafficmix has therefore risen from 40 to 50 percent. Combined with Yahoo, Microsoft and Ask we have 2/3 of Wikipedias traffic that is supplied by searchengines.

This begs the question if Wikipedia should really be playing such a dominant role in the Index. It is indisputable that, by now, Wikipedia has lots and also very good content to offer. Yet you will get articles that consist of only a few words or that are still a work-in-progress who will rank better than sites that produce and offer great content for years. There is no doubt that searchengineoptimizers have no problem to get past Wikipedia. Though the rate with which Wikipedia is showing up in the SERPs constitutes a problem for the quality of the index. Google blindly trusts the wikipedia.org domain – regardless of the content that is deposited there.

Johannes Beus

Johannes Beus, Founder and CEO of SISTRIX, has been interested in the optimisation of websites for searchengines since 2001. In 2003 he started to regularly publish summaries of his evaluations and share his thoughts on the SEO-sector on one of the oldest German SEO-blogs.
Johannes Beus - on Sat (02/17/2007) at 11:23 AM

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