Johannes Beus
We all know that there are a number of so called Internet-laws. For example,
Godwin’s Law states that in a discussion, anyone who calls their counterpart a Nazi has immediately lost the discussion. In reference to Internet firms we could postulate the following law: “the larger the market power of the company, the higher their ignorance in dealing with their customers”.
A recent example for this law is Google's dealing with Markus, an affiliate from Austria, who is buying part of his traffic through Google AdWords. Google
closed down his AdWords-account in light of a stupid, but in no way fatal mistake. The last mail that he received asked him to seize any additional e-mail contact because the decision was final – and that despite a six figure expense for Google AdWords since the beginning of the year. Markus decided to switch to the offensive by making this public and he is paying every blogger who had to deal with the AdWords-support – regardless of their encounter being negative or positive – 50 Euro if they blog about it.
Another affirmation of this law seem to be affiliate-networks. It is somewhat common to read about Zanox and the fact that they seem not to answer to e-mails, except if you get a contact to make them aware of you. I myself had my personal share of bad experience with Affili.net: advertised a construction financing program and after 3 month they
canceled all leads without exception, not one of them was credited. Affili.net did not seem to feel the need to answer my e-mail in which I asked for clarification – after that I stopped doing business through this provider.
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