Johannes Beus
We can
observe large changes in the Google-SERPs. From yesterday to today, I was able to observe a 13 percent change in positions on the first resultspage, while the first one hundred results saw an even higher change in positions at 21 percent – a figure that has not been in this range for a long time. Those large changes and displacements are astonishing but that is not the only thing, many of these new sites that advanced are using SEO-methods that were, for all intends and purposes, retired years ago: automated linktrade with “Internet-trash”, guestbooks and free-for-all-linklists. This is suggesting that Google acting on their pithy announcement of combating linkspurchases by revising the link assessment from ground up. What we are able to see at the moment can only be a “beta” at best – a whole array of filters is still missing. All we can do is sit back and see how the results, which will be the important “Christmasindex” at the same time, will turn out to be.