Johannes Beus
An adjustment, which Google already made a few days ago, for which I wanted to run some tests myself before I posted something about it, is the manner of how Google is treating stopwords. These so-called stopwords are fillers like “and, in, or, on”. As a rule they do not contribute to the content of a site being indexed or found any better – searchengines started to cease indexing these words rather early on to open up more room for the actual content in the index.
In the past, the use of stopwords in the Googlesearch regularly led to a cue that the searched for stopword was a common word and therefore not included in the search. Since a few days ago this is not the case anymore. To see that stopwords obviously also contribute to the ranking can be seen with a search for “
Suchmaschinenoptimierung Bonn“ and „
Suchmaschinenoptimierung in Bonn”. While the first spot is naturally placed correctly, in the search with stopword the second rank goes to a site that also has the stopword in its title.
So what are the consequences? For one, there will be a noticeably larger number of keywords that have to be covered in the future – especially in the long-tail region. While it was enough to optimize only for keywords without stopwords in the past, now this is not the case anymore. However, this results in a few interesting and profitable niches for keywords that are otherwise very strongly contested ...
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