Microsoft purchases Yahoo

Johannes Beus
Microsoft announced that they want to take over the ailing Internet-dinosaur Yahoo who has been in the media recently thanks to massive job-cuts in the past few days. Initial media reports put the price for Yahoo at around 44,6 Billion US-dollars. This corresponds to 31 dollar per share – a 62 percent increase to where the yahoo-stock closed on Thursday.

Following the ComScore-numbers for December 2007, Microsoft would gain a marketshare of 32 percent of the US-American Internet-search market after the takeover. This, sadly, looks quite different in Germany where Google is still dominating the market with a 90 percent share. After Microsoft bought the searchtechnology-specialist Fast in the beginning of the year, it seems their shopping spree is continuing. Maybe this way they will finally be able to offer a competitive search engine in the foreseeable future ...

Johannes Beus

 Johannes Beus, Founder and CEO of SISTRIX, has been interested in the optimisation of websites for searchengines since 2001. In 2003 he started to regularly publish summaries of his evaluations and share his thoughts on the SEO-sector on one of the oldest German SEO-blogs.
Johannes Beus - on Fri (02/01/2008) at 12:48 PM

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