Ask SISTRIX
What are Featured Snippets?
Over the years, Google has been adding more and more information to the search results, aside from the Adwords and organic...
What are the general forms of link-distribution?
The quality and quantity of incoming links to a site are still the most important criteria for sorting search results on...
Why the Visibility Index does not want to be an SEO-traffic index
The SISTRIX Visibility Index is often mistaken for an SEO-traffic index. As a result, we see blogposts pop up on a regular...
What is the difference between SEO, Ads and Universal Search?
To better explain the differences between the three categories SEO, Ads and Universal Search, we best take a look at one...
Which headlines are SEO-relevant?
All of them. Headlines form the semantic backbone of every document and should be used according to their hierarchy. This...
Which advantages as well as disadvantages do geoTLDs like eg. .berlin have?
A geographic top-level-domain, also called a geoTLD, should have a clear focus on a geographic-, geopolitic-, ethnic-, language-,...
We get more and more specific domain endings. What influence do they have on Google?
Google knows of and differentiates between a number of top-level-domains (TLDs). The two most well-known and most often used...
What do I have to keep in mind when creating a video-sitemap?
A video-sitemap is the basis for providing Google with the necessary information about the content of your videos. The video...
What is an operative SEO Indicator System?
The name operative SEO Indicator System might be a bit confusing, as it does not have much in common with a classic indicator...
What is an indicator system?
Indicators and indicator systems are vital tools that enable you to measure, control and steer your SEO-methods. Indicator...
What is a financial SEO indicator system?
Provided you know the answer to the question of “What is an indicator system?“, we will now talk about creating...
Which meta-elements (meta-tags) are relevant for SEO and which are not?
We talk about SEO-relevant meta-elements if a search-engine crawler reads, processes and takes them into consideration for...
Which meta-elements (meta-tags) are there?
Meta-elements, often-times wrongfully called meta tags, are pieces of information on an HTML page (web document), which are...
Why should a 404-error page return the correct HTTP status code and not be redirected, for example?
A 404 error page is a manually created error page that is returned when a nonexistent page is requested by a client. An example:...
What is the optimal pagination for sites with a lot of content?
Google has published concrete recommendations on how to deal with the pagination of websites, which efficiently solve the...
When does it make sense to use NOFOLLOW on internal or external links?
You do not gain any advantage by using the nofollow attribute for internal links. I would not use nofollow on internal links...
When does it make sense to use the meta-robots values NOINDEX and FOLLOW together?
Only search engine crawlers will interpret the values within the meta-element “robots”. In most cases, the values...
What is link building?
Link building is a concept that is part of the topic of OffPage Optimization and describes the process of gaining external...
What kinds of Google Penalties are there and what are the differences?
A Penalty is a measure by Google to punish websites that are in violation of their Webmaster Guidelines. A penalty can have...
What is a Reconsideration Request?
A Reconsideration Request is a request for another manual review of a website that has been punished by a manual penalty....
What do I have to pay attention to in a Reconsideration Request?
If you want to submit a Reconsideration Request because of a manual penalty by Google, you should take a number of things...
Why am I getting different values for indexed pages in the Google search, the GSC and SISTRIX?
Sometimes it may happen that the numbers you get from a Google site:-query, the Google Search Console (GSC) and the SISTRIX...
Why does the amount of indexed pages fluctuate so much?
The current course of indexed pages in the SISTRIX Toolbox shows a noticeable up and down movement with a large degree of...
What are the consequences of the Penguin Update 2.0?
What is the Google Penguin Update 2.0? The Google Penguin Update 2.0 is a new and improved generation of the algorithm change...
What is the Google Payday Loan Update 2.0?
The Google Payday Loan Update 2.0 is a new and improved generation of the “Google Payday Loan Update” which was...
Why is the Panda Update also referred to as the Farmer Update?
In January 2011, Google promised to do something against so-called “Content Farms” in a timely manner. At the...
What is the difference between an Update and a Data Refresh?
Google continuously works on improving their algorithms. When an algorithm improvement takes place, it is called an “Update”....
Why does a Google search with the quotation mark operator sometimes deliver more results than the same search without it?
A Google search can be made with different search operators. The quotation mark-operator: [ “keyword” ] can be...
Why does a URL that is blocked through robots.txt show up in the search results?
If you use the robots.txt to block access to a directory or specific page for search engine crawlers, this page/directory...
What is the Google Everflux?
Everflux stands for a permanent fluctuation and means that Google’s Ranking Algorithm undergoes a continuous updating cycle....
What is the Google Panda Update 4.0?
The Google Panda Update 4.0 is a new and improved generation of the algorithm change “Google Panda Update“, which...
What does Google consider to be high quality content?
Google’s Panda Filter Algorithm goes through the Google-Index and looks for bad or low quality content and punishes websites...
What does Query Deserves Freshness (QDF) mean?
What is QDF? “Query Deserves Freshness”, in short QDF, is a ranking algorithm by Google. It essentially means:...
What is a 301-redirect?
Technically speaking, a 301-redirect returns the HTTP status code 301 Moved Permanently. The webserver answers the client...
What is the difference between a URL, Domain, Subdomain, Hostname etc.?
The abbreviation “URL” is short for “Uniform Resource Locator” and is commonly used to refer to a...
Why is the Penguin Update also referred to as the Webspam Update?
This case is similar to the Panda Update, which was also known as the Farmer Update. When Google announced the “Penguin...
Why does the Panda Update have the version number 2.4 in Germany?
Google will update the databasis for their algorithm updates from time to time, which is the reason why updates or a data-refreshes...
Why is the Vince Update also referred to as the Brand Update?
The Vince Update gives a bonus to brand websites when it comes to search results for traffic-rich keywords. It is irrefutable...
What does the optimal meta-description look like?
Since Google does not draw on the content of the meta-description when calculating the ranking in the SERPs, the “optimal”...
What is the SISTRIX Visibility Index?
The SISTRIX Visibility Index is a reference number for a domain’s visibility in Google’s search result pages....