Domain Move

Domain move risk and Google rankings

Theoretically, changing your domain name does not have to cause any damage to your rankings on Google – that is, if you strictly adhere to Google’s instructions. In the real word, we can find examples which make us suspect that a domain move may actually encompass a serious SEO risk. […]

How do I safely move my website to a new domain name?

Changing the domain name does not have to be the cause for any (long lasting) negative SEO effects. As long as you plan the move carefully and do it correctly, you do not have to fear ranking losses. In order to move your domain, you should tell Google that you […]

How many 301 redirects in a row can I use?

If possible: none at all. Why? 301-redirects take time and users are often impatient. Depending on the server load and the way the redirect is implemented, it can lenghten the loading time by 0,1 to 1 seconds. The loading time of a page is a ranking factor that should not […]

Setting up a 301-redirect from the non-www to the www. domain-name

You should use a 301 Redirect to indicate the preferred domainname, in order to avoid problems with how the Google-Bot indexes your website and make sure no internal Duplicate Content arises due to canonicalization issues. Please also see: My website can be reached with and without the www. Is this […]

How do I create a 301 redirect?

With a 301 Redirect, a webserver returns the HTTP Status Code 301 to the requesting web client. which could be Google-Bot, for example, or a users browser. This status code tells the client that the requested resource (a URL for example) has permanently moved and is now available on a […]

My website can be reached with and without the www. Is this harmful?

To minimise Duplicate Content problems and to ensure a better indexing by the Google-Bot, Google recommends using a preferred domain name. That means you have to decide which Hostname should be preferred for your domain: without the www. (, with the www. hostname ( or even by a totally different […]

What is a 301-redirect?

Technically speaking, a 301-redirect returns the HTTP status code 301 Moved Permanently. The webserver answers the client requesting the page, for example the Google-Bot or a web browser, with the HTTP status code 301 if the requested resource (for example a URL, a HTML document) has been permanently moved and […]