Google News

How do I optimise my website for Google News?

We will use this Ask SISTRIX article to take a holistic view at both the questions of how to optimise a website and the content within, so that it will be admitted into Google News and how to achieve a good ranking within the Google News vertical. What is Google […]

What is the difference between SEO, Ads and Universal Search?

To better explain the differences between the three categories SEO, Ads and Universal Search, we best take a look at one of Google’s search result pages. Overview of a Google search engine result page (SERP) The typical search result page, also called search engine result page or “SERP” for short, […]