Should I actively work on removing links?

When we talk about link-removal, we speak of the manual deletion, changing, or devaluing of backlinks already in existence. The goal of this is to reduce the number of low quality backlinks that point to your own website. When should you think about link-removal? Link-removal will usually becomes a topic […]

How do I recognise an Algorithmic Penalty?

An algorithmic penalty is the sanctioning of a website by one of Google’s algorithms. With this kind of penalty there was no manual processing by a Google employee. Due to this, an algorithmic penalty can not be lifted by a Google employee during a manual review. Submitting a reconsideration request […]

How long does a Google Penalty last?

As there are different types of Google Penalties there is no one-size-fits-all answer to this question. Though we can generally differentiate between the two types of penalties. The algorithmic penalty A website may be penalised due to an algorithmic filter, such as the Google Panda Update or the Google Penguin […]

What kinds of Google Penalties are there and what are the differences?

A Penalty is a measure by Google to punish websites that are in violation of their Webmaster Guidelines. A penalty can have different levels of severity in which it affects a website. You can differentiate between punishments on a keyword-, URL- or directory level as well as a sidewide (affecting […]

What is a Reconsideration Request?

A Reconsideration Request is a request for another manual review of a website that has been punished by a manual penalty. If a domain is affected by an algorithmic penalty, sending a Reconsideration Request will have no effect. Depending on the scale and severity of the violation against the Google […]

What do I have to pay attention to in a Reconsideration Request?

If you want to submit a Reconsideration Request because of a manual penalty by Google, you should take a number of things into consideration. When submitting a request for another website review, you should be able to put forward a detailed report of what you did. This report should contain […]

Google Penalties

A penalty is the sanctioning of a website by Google. The reason for punishing a website is because of a non-compliance with the Google Webmaster Guidelines. Google penalties come in two flavours, manual- as well as algorithmic-penalties. What kinds of a Google Penalty are there and what are the differences? […]

Does Google punish websites that are not mobile friendly?

No. A website which is not optimised for mobile devices does not receive minus points by Google and will also catch no penalty. It is wrong to speak of a Google Penalty in the context of the Mobile Friendly Update. No penalty for un-optimised pages Google has made it clear […]

What is the Google Payday Loan Update 2.0?

The Google Payday Loan Update 2.0 is a new and improved generation of the “Google Payday Loan Update” which was first introduced to the US-American search market on June 11th 2013 and then rolled out worldwide over the course of the following month or two. The Payday Loan Update 2.0 […]

Google Payday Loan Update

What is the Google Payday Loan Update? The Codename “Payday Loan” combines extensive and permanent changes (Update) to Google’s ranking algorithm. This algorithm change was first deployed on the US-American search market on June 11th 2013 and was rolled-out to the rest of the world over the following two months. […]

How often does Google carry out Algorithm Updates?

Google constantly tries to maintain and increase the quality of their search index. In order to accomplish this goal, Google launches algorithm updates every now and then, on all search markets, worldwide. These so-called Google Updates can have a varying degree of influence on the particular ranking of a website. […]

What is the Google Panda Update 4.0?

The Google Panda Update 4.0 is a new and improved generation of the algorithm change “Google Panda Update“, which was first deployed to the US-American search market on February 23, 2011 before being rolled out worldwide for all English-language search requests on April 11, 2011. The Panda Update 4.0 was […]

Is it a penalty if a website is affected by the Panda Update?

Yes, it is indeed an algorithmic penalty. If a website is affected by the Panda Update it is oftentimes referred to as a “Site-Wide Penalty” (which means all pages on the website are penalised). When a sufficient amount of URLs, or segments of a website are marked as “low quality” […]

Is there a duplicate content penalty?

No. There are different kinds of a Google penalties, but a so-called duplicate content penalty does not exist. Internal duplicate content can have an effect on how a website appears in the search results, but it does not lead to a penalty. Google has a part in their Webmaster Guidelines […]