Which headlines are SEO-relevant?

All of them. Headlines form the semantic backbone of every document and should be used according to their hierarchy. This does not only help your readers but also makes it possible for machines to better understand and work with complex documents, if the headlines are used correctly. Another advantage that […]

Does it make sense to include the domain- or brand-name in the title?

The title element is one of the most important factors when it comes to a website’s OnPage optimisation. The website title, working together with the meta-element attribute “description”, can certainly influence a result’s CTR (Click Through Rate) on the search result pages. Should you use the brand- or domain-name in […]

Which meta-elements (meta-tags) are relevant for SEO and which are not?

We talk about SEO-relevant meta-elements if a search-engine crawler reads, processes and takes them into consideration for calculating the search result rankings, as well as for indexing purposes.

Which meta-elements (meta-tags) are there?

Meta-elements, often-times wrongfully called meta tags, are pieces of information on an HTML page (web document), which are only interpreted by web-browsers and search-engines. The attributes of a meta-element that are most relevant for the OnPage optimisation of a website are: description robots title (The title element is not really […]

Title Element (Title Tag)

Meaning / Use The title-element, also called title-tag, is one of the most important factors when it comes to the OnPage optimisation of a website. Together with the meta-description, the website’s title can also influence the CTR (Click-Through-Rate) of a result within Google’s search engine result pages. The content of […]

Google automatically replaces the page title. What can I do?

In cases where Google decides that the existing Title is either “written too badly” or “unfitting” compared to the content of the page and/or the users specific search request, they will not show this title in the SERPs (Search Engine Result Pages) but replace it with an individual text paragraph […]

Title-Tag Optimisation: What does the optimal title of a website look like?

The Title-element of a website is one of about 200 factors that Google uses to calculate the rankings in the SERPs (Search Engine Result Pages). This makes the title element, also called the title tag, one of the most important factors when it comes to a website’s OnPage optimisation. When […]