Stepping out of the SEO Bubble
Many things in our environment can influence individuals and drive them to create their own “subjective social reality”. This systematic error...
Google Permits Longer Snippet Texts
For years, Google used to limit the length of snippet texts, are short text previews of the search results, to two rows. Over the last couple of days,...
Does Google Rank Brands Artificially Higher Simply Because They Are Brands?
8 and half years ago, Dave Peiris (described by other British SEO as one of the best human beings on the planet), wrote a blog post by the name of “Unlocking...
SISTRIX Christmas Charity 2017
2017 has been an eventful year due to Google tuning a number of dials: Algorithm updates and layout changes. In keeping with our philosophy of making Google...
The Google Unknown Update Christmas Edition
Some things are time-honoured traditions: public transportation takes a hit after getting surprised by the start of winter, you can ogle at the SISTRIX...
More Than Half of All Google Results are HTTPS 🔐
Encrypting your communication through HTTPS is a topic close to Google’s heart. Mountain View showed this somewhat awkwardly by vaguely hinting at...
Giphy.com’s Drop on Google – Things You Should Never Do
Two Weeks ago, Barry Schwartz wrote the following blog post: “Giphy CEO: We Own Happy Birthday On Google. Next Day They Get Hit”. And indeed, Giphy.com...
Netflix’ SEO Problems on Google and What You Can Learn From Them
One month ago, Netflix.com had a dramatic loss in Visibility on Google, all over the world. To mention just a few of their important markets: they lost...
FitFlop’s Migration Flops
The British domain of Marcia Kilgore’s company, FitFlop, recorded a loss of 71.5% visibility points on Google, precisely at the best moment of its...
Google to Allow Cloaking for Publishers
From the start, Google’s rules have been easy to understand and quite clear: the Google crawler needs to see the exact same content that a regular...
SISTRIX Always at the Forefront – New Functions for Professionals
We have been extremely active over the summer and came up with a host of new features, which I am sure you will like and may have even been waiting for....
16 Useful Browser Plug-Ins for SEOs
We have added a large number of new workshop locations for our free Toolbox workshops, since the beginning of the year. Besides our workshops in Germany,...