Spread of HTTPS-pages within the Google SERPs
Google just took off the gloves: yesterday was the day that my Chrome Browser started showing not only the green encryption-lock for HTTPS pages, but also...
Less Is More – How Too Many Indexed Pages Can Damage Your Domain
An ancient Indian Minister, Sissa ibn Dahir (Sessa), invented the board game of Chess in order to direct the attention of his ruler, Shihram, to the problems...
Case Study: Spotify.com violates the Google Webmaster Guidelines
The domain Spotify.com has massively lost visibility worldwide on Google. The country with the largest loss is France (-82,1%) and the country with the...
Google Penguin 4.0 – The Winners
About two weeks ago Google officially announced the rollout of Penguin 4.0 and that it could now be found in the Google results. Now that the dust has...
Mobile First – Google makes Mobile Index the Main Index
Last week, Google announced at the Pubcon in Las Vegas that the Mobile Index will take the place of the Desktop Index as the main index. This means that...
Want to slowly kill your content on Google? Simply use a directory structure with dates
The main reason to avoid dates within your directory structure is explained on page number 8 of the Google’s Search Engine Optimization Starter Guide:...
Buying links that others earned… Why not?
If you have the budget for it, then the easiest way to push your domain on Google is by buying an entire domain full of links, that others had to earn...
Case Study: Has Cnet.com been hit by one of Google’s manual actions?
This week, the domain Cnet.com shows a 22% loss in their Visibility Index for Google US, this means that Cnet.com went from a Visibility index score...
SEOs should care more about using redirects correctly than how much PageRank gets passed
For a long time, many SEOs have been talking about whether 301/302/307 Redirects pass on PageRank. Now, Google has confirmed that “30x redirects don’t...
The BBC’s Marketshare on Google
In May of this year, the BBC announced far-reaching cuts to their web presence. “Soft news“ content such as magazine articles, recipes and travel advice...
A Success Story For SEOs & Entrepreneurs
The SEO Congress “Congreso SEO Profesional” is held every July in Madrid and specialises on presentations where website operators put their...
How Google Evaluates Links Using The User Signals From Google Chrome Browser
There is growing evidence, that Google can identify and devalue unnatural links very well by using User Signals. Already in 2014, we wrote about the fact...