Mobile First – Google makes Mobile Index the Main Index
Last week, Google announced at the Pubcon in Las Vegas that the Mobile Index will take the place of the Desktop Index as the main index. This means that...
Want to slowly kill your content on Google? Simply use a directory structure with dates
The main reason to avoid dates within your directory structure is explained on page number 8 of the Google’s Search Engine Optimization Starter Guide:...
Buying links that others earned… Why not?
If you have the budget for it, then the easiest way to push your domain on Google is by buying an entire domain full of links, that others had to earn...
Case Study: Has Cnet.com been hit by one of Google’s manual actions?
This week, the domain Cnet.com shows a 22% loss in their Visibility Index for Google US, this means that Cnet.com went from a Visibility index score...
SEOs should care more about using redirects correctly than how much PageRank gets passed
For a long time, many SEOs have been talking about whether 301/302/307 Redirects pass on PageRank. Now, Google has confirmed that “30x redirects don’t...
The BBC’s Marketshare on Google
In May of this year, the BBC announced far-reaching cuts to their web presence. “Soft news“ content such as magazine articles, recipes and travel advice...
A Success Story For SEOs & Entrepreneurs
The SEO Congress “Congreso SEO Profesional” is held every July in Madrid and specialises on presentations where website operators put their...
How Google Evaluates Links Using The User Signals From Google Chrome Browser
There is growing evidence, that Google can identify and devalue unnatural links very well by using User Signals. Already in 2014, we wrote about the fact...
Examples of user behaviour influencing Google’s rankings
A few weeks ago, I saw a great “Whiteboard Friday” episode by Rand Fishkin, which we agree with 100%. I too think that Google is all about...
Case Study: Softonic.com has been hit by a Google manual action
The Visibility history for Softonic.com shows a large loss on Google US (-40%), UK (-33%), Germany (-42%), Italy (-61%), France (-53%), the Netherlands...
Case Study: Monster’s monster growth on Google
About two months ago, Monster changed quite a bit of their internal website structure for both their USA and UK sites. Although the website architecture...
For Spaghetti’s sake, don’t forget your redirects
The most common mistake during a website redesign is that 301 redirects are not set, which causes Google to miss that the addresses for the pages have...