Use LinkRating to evaluate the quality of a domain’s link-profile. With LinkRating your manual link audits become automated. Video walk-through below.

How to Create a Project

To reach LinkRating, click on “Projects” in the blue menu in the header section.

On the overview page you’ll see all the LinkRating projects you’ve already created and you’ll be able to start a new one by clicking on the green button “Create new evaluation“.

Just type the name of the project and the domain you’d like to evaluate and choose all the data sources you want to incorporate into the evaluation. 

If you would like to include a Disavow file (a list of links that you want to be ignored), you can also upload it. These links will then be excluded from the rating.

When you are ready, click on “Create project”. Once the analysis is running, you can see the overview of the progress and, once it is done, go straight to the results.

General Options for the Project

Options of a LinkRating project

In the white bar, located between the Toolbox navigation menu and the filters, you’ll find general settings for the whole page, in particular:

  • Links/ Hosts/ Domains/ IPs: Choose whether you want to see the results based on the website’s links, hosts, domains or IPs.
  • Evaluation Settings: Delete the project.
  • Export: Export the data. Read more about exports and credits here.
  • Shortlink: share the page with other Toolbox users. You’ll get a personalised shortlink, active for a few days, that you can share without any limitations.


Overview of a LinkRating project

In the overview section of your project you can see the general information about the link profile of the domain you have evaluated.


Right below the options, the first box “Overview” indicates how many URLs and domains have been used in the evaluation.

Link Rating

The following box contains a bar divided into errors (red), warnings (yellow) and notices (grey), according to how serious the issue could be.

Errors related to risky links, that you may want to remove or disavow. The warnings will show you potential problem sources, while notices will give you a general idea about the characteristics of some links. Sometimes you can also see trustedlinks, which are coloured green.

The bar is split into the four colours based on the percentage of links that have been put into the corresponding category.

Click on the bar or on table entries to see all the errors, warnings and notices in detail.

Below the bar you’ll see a list of the number of links affected by various issues.


Here you can see an overview of the page types that link to your domain, for example blogs, shops, forums, etc. Near the pagetype you’ll also find the number of sites found and a visual representation of the data.

Deeplink & NoFollow Ratios


Here we show you the relationship between backlinks that point to the homepage and those that link to deeper pages.

A large amount of deeplinks can be seen as a signal that this domain also has high quality content deep within the domain structure and not just a shiny homepage.


This is the ratio of backlinks with the rel=”nofollow” attribute and those without.


Here you can see the list of top10 link texts (anchor texts) for the domain. You can view the entire list by going to “Linktext” in the left-hand navigation.


Link Table of a LinkRating Project

In the links table you will find all link URLs and link texts as well as the destination URLs for the evaluated website. You can also see which links are follow or no-follow links.

In this table you’ll see important information about the nature of the links, according to specific characteristics of the linking page.

Scroll the table to the left to see all the data columns.

If you want to see the page where the link comes from, just click on the grey icon inside the first column “From”.

You can also use the green button “Filter Now” right above the table to sort and filter the results according to your needs. You can then download the filtered results using the cogwheel icon at the top right corner of the table.

Link Rating

Example of error in LinkRating

In this section you’ll have a closer look to the errors, warnings and notices generated from the Toolbox for the evaluated website.

Every entry will have its own explanation and the number of links found, which you can click to see in detail.


LinkText table in a LinkRating project

The first graph will show you the percentage of link-types found for the evaluated domain.

The table shows the most commonly used anchor texts for the links of the evaluated domain and other interesting data, like the number of different targets, the deeplink- and nofollow-ratio and the total number of links which show that specific link-text.


In this table you’ll be able to discover which pages in the evaluated domain get more links. In the first column you’ll see the linked pages and on the right the number of links found for it.


In this graph you can see which domains link most often to the evaluated domain. You’ll find the linking domain on the left and the total number of links sent on the right.

The button “To other linked domains” at the bottom of the page will let you see which other domains also get links from the same pages that link to you and the total number of links they’re getting.


TLDs table in a LinkRating project

A top-level domain (TLD) is the last component of a domain name, such as “.com”. 

This graph will show you which top-level-domains (TLDs) link most often to the evaluated domain.

The table will give you more information about the linking top-level-domains and the total number of links, hosts, domains and IPs that use them.


This map shows you the countries from which the inbound links originate.

You can use the zoom function or move the map with the mouse to see more Countries.

The values in the table show which countries link the most to the domain you are evaluating.

Near the each Country the Toolbox shows the corresponding number of links, hosts, domains, IPs and networks. Click on each header to sort the table according to that specific KPI.

Video walk-through with closed captions