Google Services

What is the difference between SEO, Ads and Universal Search?

To better explain the differences between the three categories SEO, Ads and Universal Search, we best take a look at one of Google’s search result pages. Overview of a Google search engine result page (SERP) The typical search result page, also called search engine result page or “SERP” for short, […]

Can I visually compare the Visibility Index to other KPI?

The SISTRIX Visibility Index is a reference number for a domain’s visibility in Google’s search result pages. The higher the value, the more visitors the domain is expected to gain from Google. The Visibility index is therefore extremely well suited to measure and rate the success of SEO-actions or to […]