How can I improve my Visibility Index?

It’s not that an improvement in Visibility Index value leads to better rankings in Google, but that an improvement in rankings in Google leads to an improved Visibility Index value. Your goal is higher rankings for more keywords. The best way to do this is through competitor analysis. Based on the successful formats of your competitors, you develop your own SEO strategy. The implementation then leads to more and better rankings and thus to a measurably better Visibility Index.