The Visibility Index measures SEO success. We therefore evaluate only organic search results in Google SERPs for the calculation. Ads and other boxes from the search results are not included in the visibility index.
If Google introduces non-organic content in a position that displaces an organic search hit, we attribute these visibility points to an internal, virtual domain. In this way, we ensure that Google’s internal competition is correctly reported in the SERPs.
You can find out more about the individual integrations in the organic results lists, the boxes that we evaluate and the separation between organic results and other results, on this page.