Ask SISTRIX

Let us show you how SEO works! Ask SISTRIX is the library for information about SEO, Google and the platform economy in general.

SEO Strategy

(17 articles)
Overview
The 8 Most Common SEO Mistakes Made By Beginners
How to Use Google Trends for SEO
SEO Due Diligence – what it is and why you need it
What is Web Accessibility and Why it’s Important for Your Website
Getting started with SEO in a small business
Inhouse SEO vs Outsourced Support
SEO Results, and tracking them
Regular SEO Tasks for Small Businesses
White, grey, and black hat SEO – What does it mean?
What is a ‘good SEO’ result?
What to Expect from an SEO Audit
5 Steps to Understanding Your Audience and Identifying Your Niche
SEO Vs PPC: Which Is The Best Solution For Your Website?
SWOT analysis – A Formal Approach to SEO Strategy
What is the AIDA formula?
How to Find and Work with an SEO Auditor
Why long-tail keywords are important for SEO success

Searching With Google

(8 articles)
Overview
Google Search Operators – Tricks for Better Search Results
What was DMOZ?
Alternative Web Search Engines
Google Autocomplete
All About Google SafeSearch
What is Google My Business?
What is Organic Search?
What is Year in Search (formerly known as Google Zeitgeist)?

Advanced SEO

(2 articles)
Overview
What is cloaking?
What is a CDN – Content Delivery Network?

Technical SEO

(3 articles)
Overview
What is the World Wide Web Consortium – W3C?
Site Structure
What does URL rewrite mean?

SEO Talks

(4 articles)
Overview
SEO for Extensive Websites
Google Ranking Factors
DIY or outsourcing – SEO agencies, freelancers or in-house experts?
Mobile SEO

SEO Basics

(7 articles)
Overview
What is a captcha?
What is Baidu?
What are interstitials?
What is JavaScript?
What is Pop-under advertising?
What is a metasearch engine?
What are affiliate codes?

OnPage-Optimisation

(36 articles)
Overview
How to Use Google’s Mobile-Friendly Test Tool
What is HTML validation?
What does rel=”author” mean?
What is PageRank Sculpting?
CSS – What are Cascading Style Sheets?
What is a favicon?
What Is A Website Header And Why You Should Use It
Do blog comments boost SEO? The pros and cons
Content Creation
What are Featured Snippets?
What is a Footer and why you should use it
What Is Structured Data?
Overview – HTML headings (H1 – H6)
HTTP Status Codes
Title Element (Title Tag)
nofollow attribute value
Top-Level-Domain (TLD)
Google PageSpeed – the loading speed of a website
Duplicate Content
What Is Schema Markup? Use Structured Data to Improve SEO
Meta Element (Meta Tag)
Domain move risks, and Google rankings: 6 Examples of problems
Page Loading Performance – What Do All the Acronyms Mean?
Image titles, alt and formats – Current best practice
How to Use Rel Attributes for Better SEO
What Is Breadcrumb Navigation?
Anchor Tags And In-Content Linking
What is the optimal pagination for sites with a lot of content?
What is the difference between SEO, Ads and Universal Search?
How do I optimise my website for Google News?
How do I safely move my website to a new domain name?
Should a domain’s homepage rank first for a site:-query?
SEO Basics: internal link optimisation
Website relaunch – Always use redirects
How do I use the x-default hreflang attribute for international content?
How should I handle my online-shop’s multilingual content?

Google updates and algorithm changes – complete list

(18 articles)
Overview
Google May Day Update
Google Page Layout Algorithm Update (Ads Above the Fold)
Google Panda Update
Google Payday Loan Update
Google Caffeine Update
Google Exact-Match Domain (EMD) Update
Google Phantom Update, May 2015
Google Expanded Sitelinks Update
What is the Google Everflux?
Google Venice Update
Google Freshness Update
Google Vince Update
Google Penguin Update
Google Hummingbird Update
HTTPS Ranking Factor Update
Google December 2020 Core Update
Google DMCA Penalty
Mobile-friendly ranking factor update

Google Penalties

(5 articles)
Overview
What do I have to pay attention to in a Reconsideration Request?
What is a Reconsideration Request?
What kinds of Google Penalties are there and what are the differences?
How long does a Google Penalty last?
How do I recognise an Algorithmic Penalty?

SEO KPIs – Key Performance Indicators

(18 articles)
Overview
What is CPA – Cost per Action?
What is the dwell time or time on site?
What is CPO – Cost per Order?
What is Link Popularity?
What is a financial SEO indicator system?
What is an indicator system?
What is Inverse Document Frequency – IDF?
What is Bounce Rate?
What is CTR – Click-Through-Rate?
What is CPM – Cost Per Mille?
What is Net Popularity?
What is an impression?
What is an operative SEO Indicator System?
How to identify and use a SEO KPI, a performance indicator
What is Domain Popularity?
What does conversion mean?
Can I visually compare the Visibility Index to other KPIs?
What is IP Popularity?

OffPage-Optimisation

(10 articles)
Overview
What are Expired Domains?
What is Google Search Console and How To Get Started
Using and correctly implementing Content-Syndication
What is link building?
How to Submit Your Website to Google, Bing and Yahoo
What is a Deep Link?
Decrease of backlink numbers in the SISTRIX Toolbox for many domains on September 19, 2012 – Explanation
What are the general forms of link-distribution?
AMP HTML – Accelerated Mobile Pages
A Guide to Backlinks

Sitemaps

(7 articles)
Overview
What do I have to keep in mind when creating a video-sitemap?
I have an XML-sitemap, do I also need an HTML-sitemap?
How do I create a sitemap for my website?
How can I submit a sitemap to Google?
How regularly do I have to update my sitemap and can I automate it?
How important is a sitemap for the indexing of my site?
Are there different kinds of sitemaps?

Google-Index, Google-Bot and the Crawling Process

(24 articles)
Overview
Our web site is no longer in the index – have we lost our rankings?
These are the CTR’s For Various Types of Google Search Result
Crawl Budget: What does this mean?
Can the Google-Bot fill out and crawl forms?
Rich Snippets: What are the advantages?
What is the Mobile First Index?
Crawling and Indexing for extensive websites
What is the X-Robots-Tag?
Robots meta tag vs. robots.txt: what are the main differences?
What is a User-Agent?
Changing Google Search through Entities
What is an HTTP referrer?
Google SERP Features: Result Types in the Search Results
Why does the amount of indexed pages fluctuate so much?
How can I find out how many pages of my domain are indexed by Google?
How can I prevent the Google-Bot from crawling my website?
How can I remove a URL on my website from the Google Index?
Why am I getting different values for indexed pages in the Google search, the GSC and SISTRIX?
The consequences of negative user-signals on Google’s rankings
How can I quickly get a new page into Google’s index?
Shelf space optimisation on Google
Is a website with and without the www harmful?
Why does a blocked, noindex URL show up in the search results?
Why does a Google search with quotes sometimes deliver more results than the same search without it?

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