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SEO Strategy

(14 articles)
How to Use Google Trends for SEO
SEO Due Diligence – what it is and why you need it
What is Web Accessibility and Why it’s Important for Your Website
Getting started with SEO in a small business
Inhouse SEO vs Outsourced Support
Overview – SEO Results, and tracking them
Regular SEO Tasks for Small Businesses
White, grey, and black hat SEO – What does it mean?
What is a ‘good SEO’ result?
What to Expect from an SEO Audit
5 Steps to Understanding Your Audience and Identifying Your Niche
SWOT analysis – A Formal Approach to SEO Strategy
How to Find and Work with an SEO Auditor
Why long-tail keywords are important for SEO success

SEO Talks

(4 articles)
SEO for Extensive Websites
Google Ranking Factors
DIY or outsourcing – SEO agencies, freelancers or in-house experts?
Mobile SEO


(34 articles)
What Is A Website Header And Why You Should Use It
Do blog comments help boost SEO? The pros and cons of comment sections.
What are Featured Snippets?
Search Intent – A Quick Guide
What is a Footer and why you should use it
What Is Structured Data?
Overview – HTML headings (H1 – H6)
HTTP Status Codes
Title Element (Title Tag)
nofollow attribute value
Top-Level-Domain (TLD)
Google PageSpeed – the loading speed of a website
Duplicate Content
What Is Schema Markup? How to Use Structured Data to Improve SEO
Meta Element (Meta Tag)
Domain move risk and Google rankings
SEO Content: A Quick Guide to Content Types (and How to Use Them)
Page Loading Performance – What Do All the Acronyms Mean?
Image titles, alt and formats – Current best practice
How Long is a Good SEO article?
How to Use Rel Attributes for Better SEO
What Is Breadcrumb Navigation?
Anchor Tags And In-Content Linking
What is the optimal pagination for sites with a lot of content?
What are doorway pages and do they boost SEO?
What is the difference between SEO, Ads and Universal Search?
How do I optimise my website for Google News?
How do I safely move my website to a new domain name?
What is the difference between a URL, Domain, Subdomain, Hostname etc.?
Should the domain’s homepage rank first for a site:-query?
SEO Basics: internal link optimisation
SEO-Basics: Never relaunch a website without redirects
How do I correctly use the new x-default hreflang link-attribute for international targets?
How should I handle my online-shop’s multilingual content?


(6 articles)
What is Google Search Console and How To Get Started
Using and correctly implementing Content-Syndication
What is link building?
How to Submit Your Website to Google, Bing and Yahoo
What are the general forms of link-distribution?
A Quick Guide to Backlinks


(7 articles)
What do I have to keep in mind when creating a video-sitemap?
If I have an XML-sitemap, do I also have to provide an HTML-sitemap?
How do I create a sitemap for my website?
How can I submit a sitemap to Google?
How regularly do I have to update my sitemap and can I automate it?
How important is a sitemap for the indexing of my site?
Are there different kinds of sitemaps?

Google-Index, Google-Bot and Crawler

(17 articles)
These are the CTR’s For Various Types of Google Search Result
Can the Google-Bot fill out and crawl forms?
What is the Mobile First Index?
Crawling and Indexing for extensive websites
What is a User-Agent?
Google SERP Features: Result Types in the Search Results
Why does the amount of indexed pages fluctuate so much?
How can I find out how many pages of my domain are indexed by Google?
How can I keep the Google-Bot from crawling my website?
How can I remove a URL on my website from the Google Index?
Why am I getting different values for indexed pages in the Google search, the GSC and SISTRIX?
The consequences of negative user-signals on Google’s rankings
How can I quickly get a new page into Google’s index?
Shelf space optimisation on Google
My website can be reached with and without the www. Is this harmful?
Why does a URL that is blocked through robots.txt show up in the search results?
Why does a Google search with the quotation mark operator sometimes deliver more results than the same search without it?

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