Indicators and indicator systems are vital tools that enable you to measure, control and steer your SEO-methods.
Indicator systems have been around the business world for over 90 years already.
The DuPont indicator system, also called ROI analysis, is the central starting point. It was developed by the American chemical company Du Pont de Memours & Co and introduced in 1919.
The DuPont indicator systems is well suited for both analyses as well as controlling actions, but can also be used for budgeting – in our case for SEO-methods.
In order to measure, control and steer our SEO-methods, we can either use a financial SEO indicator system or an operative SEO indicator system (it might even be helpful to use both systems together).