What is a financial SEO indicator system?

Provided you are working within the realms of “What is an indicator system?“, we will now discuss creating a financial SEO indicator system.

A financial indicator system can be used to mathematically link multiple indicators to create a indicator system that calculates “profit from SEO.”

The setup of a financial SEO indicator system

Picture of a financial SEO indicator system, (CM = Contribution Margin)
Picture of a financial SEO indicator system, (CM = Contribution Margin)

The definition of a contribution margin (according to the Wikipedia): Contribution margin, or dollar contribution per unit, is the selling price per unit minus the variable cost per unit. “Contribution” represents the portion of sales revenue that is not consumed by variable costs and so contributes to the coverage of fixed costs. This concept is one of the key building blocks of break-even analysis.

The easiest way to get the number of visits from organic search is through Google Analytics. In order to get the correct indicator, just follow these steps:

Klickpfad 1 - 4 führt uns zu der gewünschten Kennzahl, der Besucher durch die organische Suche
Clickpath 1 – 4 sends us on our way to the desired indicator, the visitors through organic search

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